3 days to make an impact, 2 public events to engage and inspire, 1 twenty-foot chalk wall, 1,000+ messages shared, 7,000 headbands, 6,000 Clif Bars, 3,000 pounds of fruit, 283% increase in social followers with a $50,000 budget. As senior designer on the Moda brand team, I concepted, designed and executed the biggest Moda brand activation to date.